AI PITCH INTELLIGENCE FOR CHALLENGER FMCG

RIPE

—FOR
DISCOVERY

The AI pitch coach for challenger food & drink brands. Ready your business, perfect your buyer pitch, and secure the retail listings you were built for.

How it works
Retailer intelligence
14 UK retailers modelled
Threshold library
45+ buyer rules · confidence-graded
Quick assessment
≈ 5 minutes
Coaching output
A buyer-ready brief
RIPE FOR TESCORIPE FOR OCADORIPE FOR WAITROSERIPE FOR SAINSBURY'SRIPE FOR WHOLE FOODSRIPE FOR M&SRIPE FOR CO-OPRIPE FOR BOOTHS RIPE FOR TESCORIPE FOR OCADORIPE FOR WAITROSERIPE FOR SAINSBURY'SRIPE FOR WHOLE FOODSRIPE FOR M&SRIPE FOR CO-OPRIPE FOR BOOTHS

01 — Capabilities

Three engines. One buyer-ready brand.

RIPE combines category intelligence, buyer psychology and your live brand data into pitches that convert cold meetings into shelf space.

AI Assessment
01

Pitch Readiness Score

A live diagnostic on your brand, your economics and your pitch — modelled against the exact buyer you're chasing.

AI Matching
02

Retail Target Engine

We map your product against every retailer in RIPE's intelligence base and rank the fit — with the reasons why, so you spend calories where they compound.

AI Authoring
03

Buyer Brief Builder

A tailored, on-brand pitch document generated in minutes — with the numbers, positioning and story a category buyer needs to say yes.

02 — How it works

From cold intro to confirmed listing.

  1. Step 01
    Onboard

    We ingest your brand, product, economics and current retail footprint.

  2. Step 02
    Target

    Our engine ranks every buyer we model on fit — and tells you why.

  3. Step 03
    Assess

    Run a live pitch assessment tailored to that buyer's category priorities.

  4. Step 04
    Pitch

    Finish with a buyer-ready brief. On brand. On strategy.

03 — Outcomes

Built for founders pitching above their weight.

We're purpose-built for challenger brands — the ones who don't have a category manager, don't have a 40-slide deck, and can't afford to waste a buyer meeting.

5 min
From first question to your best-fit retailers
14
UK retailers & wholesalers modelled
45+
Buyer rules, graded by confidence
1:1
Coaching tailored to each buyer you pitch

Ready when you are

Your next listing is one great pitch away.

Quick assessment complete

Your best-fit retailers

Based on your stage, credentials and ambitions — ranked, with the reasons why.

Working out your best-fit retailers…
Loading your RIPE home…

Who are you pitching?

Pick the retailer for this buyer pitch assessment - the coaching and the finished brief are tailored to them.

Save your profile

Create a free account to save your brand profile and recommendations, and unlock tailored readiness coaching for each retailer.

or
Coaching complete

Your buyer brief: Your Brand

Generated

Building your buyer brief…